Ajay Sutar

Brand Strategist · Creative Director · Business Consultant

Building Brands
That Build
Legacies.

I partner with visionaries and businesses to create iconic brands, meaningful experiences, and measurable results across regulated sectors, sustainability, and professional ecosystems.

0
Years of Experience
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Brands Transformed
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Business Impact Created
Global
Clientele Across 12+ Countries

About Me

I Build Brands That Drive Business Forward.

With over a decade of experience in branding, design, and strategy, I help businesses unlock their true potential through clarity, creativity, and conviction.

As Founder of Golden Owl Design, I built a strategy-led branding firm delivering ₹85L+ revenue in the first six months with full P&L ownership and ISO-aligned delivery.

I founded Turmerich, a sustainability-focused organic brand, and established the Freelance Designer Association of India (FDAI) — India’s first structured national body for freelance designers.

Ajay Sutar signature
Founder & CEO
Ajay Sutar — 2026 professional portrait
19+ Years Strategy · Design · Leadership

My Approach

Strategy. Creativity. Impact.

A proven process that turns ideas into powerful brands — from insight to execution.

Start a Project
01

Discover

Uncover insights & opportunities through research, market reading, and stakeholder clarity.

02

Define

Craft strategy & brand direction with positioning, narrative, and governance frameworks.

03

Design

Create meaningful brand experiences — identity systems, communications, and digital presence.

04

Deliver

Drive results & lasting growth with go-to-market execution and measurable outcomes.

What I Do

End-to-End Branding & Business Solutions.

From brand architecture to institutional growth — strategy with creative excellence and measurable impact.

Brand Strategy & Positioning

Clarify purpose, audience, and competitive edge for high-trust and regulated markets.

Brand Identity & Design

Visual systems, guidelines, and assets that scale across print, digital, and institutional touchpoints.

Digital Experience & Web Design

Websites and digital narratives that convert attention into trust and commercial outcomes.

Marketing Collateral & Communication

Investor decks, campaigns, and institutional communications with regulatory alignment.

Consulting & Business Growth

P&L-aware advisory for venture building, GTM planning, and organisational brand governance.

Governance & Compliance Branding

ISO-aligned systems, sustainability positioning, and high-trust sector brand frameworks.

Featured Work

Brands I’m Proud to Have Built.

Ventures and engagements where strategy, design, and commercial discipline met real outcomes.

LinkedIn Recommendations

Client Testimonials.

Recommendations from clients and collaborators — presented as shared on LinkedIn and professional endorsements.

Ajay's contribution was pivotal. With his exceptional design talent and adept project management, he lifted our brand to new heights. His creativity, professionalism, and unwavering commitment to quality stand out. I wholeheartedly endorse Ajay for any creative projects.

I had the privilege of collaborating with Ajay on our branding and website projects at K Blue. Ajay's creative prowess and meticulous attention to detail truly stood out. His designs were nothing short of exceptional, seamlessly encapsulating our brand essence in Australia.

Ajay consistently demonstrated exceptional skills in content creation and brand management. Ajay's ability to develop and implement effective communication strategies is unparalleled. He successfully managed our social media channels, creating engaging content and significantly increasing our followers.

Ajay's contributions extended beyond design as he actively managed our social media presence, engaging our audience and driving brand awareness. I have no hesitation in recommending Ajay for any design or publication-related role. He is a consummate professional.

I'm delighted to recommend Ajay. He has done an outstanding job managing our branding and website at Aachi London. His creativity and attention to detail have truly transformed our online presence. Ajay's dedication and expertise have made a significant impact on our business.

Ajay has been providing Design services for Dyota Solutions for a very long time now. He is definitely very diligent on the output. He asks questions before beginning the work, takes a proper brief and then embarks on what he needs to give as output. His attention to detail and breezy outputs are a delight.

Ajay Sutar is an absolute gem when it comes to design and creativity. At Alaukik Organic, we entrusted him with the task of developing our branding materials, and he exceeded all expectations. His ability to translate complex ideas into visually stunning designs is truly remarkable.

Working with Mr. Ajay on our website was a seamless experience. His professionalism and attention to detail ensured that our vision was brought to life effectively. The website's design and functionality have received positive feedback from our clients.

Source: Professional recommendations received on LinkedIn and client endorsements. View LinkedIn profile →

Professional Journey

Experience That Shapes Results.

Dec 2025 – Present

Director – Offshore

Hygienx India Private Limited · International Markets
  • Strategic leadership for offshore expansion across regulated B2B & government markets
  • Export-readiness and compliance frameworks (GreenPro, ESG, MSDS)
  • Soft launch of HUGO Care Portfolio with early channel traction
Jan 2023 – Present

Founder & Chief Brand Strategist

Golden Owl Design · Mumbai
  • Built strategy-led firm; ₹85L+ revenue in first six months
  • Full P&L ownership; ISO 9001:2015–aligned delivery
Jan 2022 – Jan 2023

Manager – Media & Communication

Abakkus Asset Manager LLP · Mumbai
  • ₹9L profit optimisation; ₹16L corporate event with HDFC Wealth
  • Investor narratives with regulatory alignment
Sep 2019 – Jan 2022

Senior Design Specialist

Integreon Managed Solutions · Mumbai
  • Creative delivery for BCG, Rolls-Royce, American Express, Citi, BMW
  • 4.36/5 performance rating for leadership & quality
Oct 2009 – Jun 2016

Assistant Manager – Publications

FPSB India · Mumbai
  • 54+ ISO-compliant journals for RBI, SEBI & PFRDA
  • Three-time Best Employee Award recipient

Expertise

Core Competencies

Venture Building & Scaling Brand Strategy & Architecture P&L Ownership & Growth Go-to-Market Planning Regulatory Compliance Sustainability & ESG Stakeholder Engagement Team Leadership Digital Transformation ISO Systems High-Trust Branding Institution Building

Contact

Let’s Build Something Meaningful.

Open to advisory mandates, strategic partnerships, and brand collaborations.